Q1 2025 Performance of Delivered Meal Kits and Specialty Foods Apps in Russia

In the first quarter of 2025, several delivered meal kits and specialty foods applications in Russia demonstrated varied performance metrics across downloads, active users, and revenue on a unified platform.

Vivino: Drink The Right Wine from Vivino ApS saw a fluctuating revenue trend, peaking at about $15 in mid-February, followed by a decline to $6 by the end of March. Weekly downloads began at 7.9K but gradually decreased, closing the quarter at 2.5K. The app's active user base started strong at 412K but saw a steady decline to 223K by the end of the quarter.

Grow Food: Доставка питания experienced an increase in downloads early in the quarter, reaching a high of 3.8K in late January before tapering off to 1.5K by March end. Active users showed a positive trend, beginning at 35.2K and rising to 38K by March.

Омолоко - доставка мороженого had downloads peak at 4.3K at the start of the quarter, followed by a significant drop to 684 by the end of March. Active users fluctuated, starting at 19.3K, dipping mid-quarter, and then rising to 7.7K by March end.

Level Kitchen — здоровая еда observed a varied download trend, starting at 600 and peaking at 2.1K in late January. Active users steadily increased from 2.7K to a peak of 4.9K in March, though they decreased slightly towards the quarter's end.

Finally, Шефмаркет: Доставка продуктов maintained a relatively stable download rate, beginning at 253 and ending the quarter with 383 downloads. Active users saw slight fluctuations, starting at 4.5K and ending at 4.3K.

These insights, sourced from Sensor Tower, offer a snapshot of the dynamic landscape of meal kit and specialty food apps in Russia for Q1 2025. For more detailed analysis and data, Sensor Tower provides comprehensive insights.